The UK multi-talented individual known online as KSI has established a formidable empire. His YouTube channels, both individually and in collaboration with the Sidemen, rank among the most subscribed on the platform. Furthermore, he and Logan Paul have launched their sports hydration beverage brand, PRIME, along with a children’s food line called Lunchly. However, these ventures have faced scrutiny, particularly in recent times. KSI’s music career has also encountered challenges, with listeners often mocking and creating memes about his work. This was notably evident with “Thick Of It,” his 2024 collaboration with Trippie Redd, which received criticism for its subpar rapping, overly simplistic instrumental, and lack of coherent song structure.
Nevertheless, it appears that KSI may address much of the criticism with his latest single, “Dirty.” Fans have been consistently praising this track due to its significant stylistic shift in various aspects. He has moved away from rapping to deliver non-auto-tuned singing, which has exceeded expectations. The song’s messaging, theme, and tone are considerably more serious, exploring the dangers and unforeseen effects that love can have on an individual. Additionally, the track features uncredited female vocals that provide a balanced perspective from both genders. This aspect has sparked considerable discussion among listeners, with many speculating that the vocals belong to Billie Eilish, a claim supported by the noticeable similarities. Genius suggests that these may be previously unused recordings from the American bedroom pop artist, although no official confirmation has been made. Regardless, this release marks a positive step for KSI, and it is highly recommended to give it a listen.
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